Which to choose between AdSense and Facebook Ads

If you are wondering what to choose between Google Ads and Facebook Ads here is an article that can be right for you.

Those who want to promote their business on the Internet can choose from several tools available to them, such as the advertising platforms offered by Google and Facebook . In this guide we will understand together the peculiarities of Google Adsense and Facebook Ads and how to make the right choice based on your specific needs.

What are Google Adsense and Facebook Ads

Google Ads, that is the "Big G" advertising tool, allows you to create ads that are shown on relevant Google search results pages and on the network of partner sites. Google Adsense differs from 

Facebook Ads in that it publishes Google Ads ads on individual websites. Google then pays web publishers for user clicks on ads or for ad impressions on their sites, based on the type of ad.

Facebook Ads is Facebook's native platform for the publication of advertisements, in different formats and positions, within the social network of Mark Zuckerberg. In addition to the aforementioned positioning, it is possible to choose the specific objective, the target to "hit" and the creativity of the message, as well as the campaign budget.

Google Adsense vs Facebook Ads: which one to choose

Google and Facebook are nowadays the two main advertising platforms available on the web. For this reason, understanding which to choose can make a difference for a company's business, as well as knowing how to exploit the advantages of each platform and integrate the two solutions. The main differences are concentrated in the target, in the objectives and in the costs.

Facebook Ads does not focus on the content that users are looking for, but on the user himself. The goal of the advertisements on Facebook is to bring together the types of people who could purchase the products / services offered in the future or otherwise support the brand. Facebook advertising generally focuses on building Brand Awareness .

Facebook Ads tends to be cheaper than Google AdSense although it is much more difficult to calculate how much you spend per customer, unless it is exclusively about conversion ads.

Google AdSense

Google AdSense ads are shown to users who are looking for something related to what they are proposing and are aimed at converting a sale. Google Adsense has higher costs than Facebook Ads , but the investment is also more easily calculated because it is possible to accurately evaluate how much you spend compared to what you earn from the people coming from a certain ad. On Facebook, unless it's exclusively conversion ads, it's much more difficult to calculate how much you spend per customer. Facebook Ads, however, as already mentioned, is basically cheaper.

The analysis of the differences between Google Adsense and Facebook Ads related to objectives, targets and costs can give an idea of ​​the platform most useful to a company compared to its specific needs. The advice, however, as already mentioned, is to evaluate the opportunity to integrate the two advertising platforms made available by these two web giants.

Read also: Are you looking for Auditors in UAE