Are mobile apps needed in small business?

The mobile application (or simply " apps ") are on the market for over ten years, with a gradually increasing popularity. In fact, there are more and more business owners of the so-called " small business " (which we can translate into " small entrepreneurs ") who declare that they need an app dedicated to their services.. This is precisely due to the fact that, given the current popularity of the app, sometimes the customer has the impression that the mere website is not enough. However, in many cases, it became clear that the presence of a dedicated mobile application was not actually necessary. Instead, what was absolutely essential was a truly responsive website with a layout that respects ALL modern standards.

Unfortunately, sometimes the confusion remains. This is why it is important to also know the negative sides of having a dedicated app and be able to explain it to customers.

The problem stems from the fact that large corporations such as Apple and Google have made apps a sort of " symbol of power ", accessible through quality tools such as the iPhone and Samsung Galaxy at the forefront. However, not all users are equipped with the purchasing power of these tools, and a user who uses less powerful devices will necessarily have less memory and less RAM available . This translates into the fact that many users will only use the necessary apps, which in many cases concern "games" and "social networks".

Secondly, the production and maintenance of an app has a cost , which in many cases is not at all irrelevant, especially in the context of small business.

The job of the professional Web Developer lies in understanding the real need of the customer , in this case the small business owner, to have a dedicated app. What functions should this app perform? What should be the ideal candidate for its use? Why can't the website already present offer the same service? These questions are essential to get a more meaningful picture of the situation.

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Once the answers have been clarified and an app development is actually necessary, it is necessary to analyze some features of the app that could be useful to the user. Since we use smartphone technology, in fact, we can take advantage of services such as GPS , geolocation and the built-in camera that could not be used on a website.

The app, therefore, could make it easier to perform certain tasks than the website, and it could also provide extra features that do not fall within the plan of the application that runs on the browser ... it is, in essence, to understand if this plus is necessary and if you justify the Mobile apps development costs.