Saturday, April 25, 2020

How to transmit your Web Designer value to the customer


Let’s presents us with an interesting report regarding the relationship of the freelance web developer and his clients. If the work of Web Designer / Web Developer is in fact a creative and fun art, the relationship with the customer can, at times and in particular situations, become very combative. Payment discrepancies may arise, where the customer can ask the developer to be "flexible" with respect to the previously agreed amount.

Or as often happens, related to the so-called " scope creep"Or an enormous enlargement of the project objective, which basically translates into continuous and repeated changes, in the features, in the layout or in the final purpose, at any point between the beginning and the end of the working relationship, of the project itself .

 All combined with the fact that the customer informs you that you will not be paid for the amount stipulated in the contract as long as all the stages are not covered.
It is therefore important, as a Web Developer , as well as having optimal technical qualities, also being able to show your value and make it stand out .

First of all, it is good to frame the profession of the Web Developer not as an "esoteric" job whose value is completely subjective, but as an important technical job that allows you to increase the value of the customer's brand , through different means of communication. 

This important feature must first be understood by the developer, and then by the customer. In fact, many designers who consider themselves "artists", and as such, often turn out to be misunderstood and underestimated. Web Design is certainly an artistic profession, but above all technical and practical.

In addition, a professional Web Developer should clarify every single aspect of the project before the development of the project begins. There is a Core part , and an Extra part, or as many people like to define, a Core part and a More part. All changes that are not part of the Core are treated as an Extra / More part, and therefore additional tasks. If you have a fault with the machine control unit and take it to the mechanic, the mechanic will repair the control unit.

 If problems with the brakes and tires subsequently arise, the resolution of these malfunctions will not be included in the previous work. The problem with the control unit is our Core, the problems with the brakes and tires are the More. Similarly, in the context of Web development, it is good to define everything that is not part of the main part of the project, which will be treated as an additional modification.

This serves not only the designer, but also the customer, who will have a much clearer overview of the situation. The clarity in the definition phase of the projectit is fundamental for both parties, and is a key factor in every type of job. Sometimes, unfortunately, this key factor is underestimated by both customers and Web Designers themselves.

The quality of the Web Developer should never be questioned. For this reason, I advise all developers to accept only works that their technical skills allow to carry out and constantly update their development background. 

Would you ever go to a surgeon or dentist who uses dated techniques and technologies? I do not believe. In the same way the Website Developer must always guarantee the highest quality, and any discrepancies must only come from modifications or extra additions, or from distortions of objectives, and never from malfunctioning services.

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