How to transmit your Web Designer value to the customer

Let’s presents us with an interesting report regarding the relationship of the freelance web developer and his clients. If the work of Web Designer / Web Developer is in fact a creative and fun art, the relationship with the customer can, at times and in particular situations, become very combative. Payment discrepancies may arise, where the customer can ask the developer to be "flexible" with respect to the previously agreed amount.

Or as often happens, related to the so-called " scope creep"Or an enormous enlargement of the project objective, which basically translates into continuous and repeated changes, in the features, in the layout or in the final purpose, at any point between the beginning and the end of the working relationship, of the project itself .

 All combined with the fact that the customer informs you that you will not be paid for the amount stipulated in the contract as long as all the stages are not covered.

It is therefore important, as a Web Developer , as well as having optimal technical qualities, also being able to show your value and make it stand out .

First of all, it is good to frame the profession of the Web Developer not as an "esoteric" job whose value is completely subjective, but as an important technical job that allows you to increase the value of the customer's brand , through different means of communication. 

This important feature must first be understood by the developer, and then by the customer. In fact, many designers who consider themselves "artists", and as such, often turn out to be misunderstood and underestimated. Web Design is certainly an artistic profession, but above all technical and practical.

In addition, a professional Web Developer should clarify every single aspect of the project before the development of the project begins. There is a Core part , and an Extra part, or as many people like to define, a Core part and a More part. All changes that are not part of the Core are treated as an Extra / More part, and therefore additional tasks. If you have a fault with the machine control unit and take it to the mechanic, the mechanic will repair the control unit.

 If problems with the brakes and tires subsequently arise, the resolution of these malfunctions will not be included in the previous work. The problem with the control unit is our Core, the problems with the brakes and tires are the More. Similarly, in the context of Web development, it is good to define everything that is not part of the main part of the project, which will be treated as an additional modification.

This serves not only the designer, but also the customer, who will have a much clearer overview of the situation. The clarity in the definition phase of the projectit is fundamental for both parties, and is a key factor in every type of job. Sometimes, unfortunately, this key factor is underestimated by both customers and Web Designers themselves.

The quality of the Web Developer should never be questioned. For this reason, I advise all developers to accept only works that their technical skills allow to carry out and constantly update their development background. 

Would you ever go to a surgeon or dentist who uses dated techniques and technologies? I do not believe. In the same way the Website Developer must always guarantee the highest quality, and any discrepancies must only come from modifications or extra additions, or from distortions of objectives, and never from malfunctioning services.

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Are mobile apps needed in small business?

The mobile application (or simply " apps ") are on the market for over ten years, with a gradually increasing popularity. In fact, there are more and more business owners of the so-called " small business " (which we can translate into " small entrepreneurs ") who declare that they need an app dedicated to their services.. This is precisely due to the fact that, given the current popularity of the app, sometimes the customer has the impression that the mere website is not enough. However, in many cases, it became clear that the presence of a dedicated mobile application was not actually necessary. Instead, what was absolutely essential was a truly responsive website with a layout that respects ALL modern standards.

Unfortunately, sometimes the confusion remains. This is why it is important to also know the negative sides of having a dedicated app and be able to explain it to customers.

The problem stems from the fact that large corporations such as Apple and Google have made apps a sort of " symbol of power ", accessible through quality tools such as the iPhone and Samsung Galaxy at the forefront. However, not all users are equipped with the purchasing power of these tools, and a user who uses less powerful devices will necessarily have less memory and less RAM available . This translates into the fact that many users will only use the necessary apps, which in many cases concern "games" and "social networks".

Secondly, the production and maintenance of an app has a cost , which in many cases is not at all irrelevant, especially in the context of small business.

The job of the professional Web Developer lies in understanding the real need of the customer , in this case the small business owner, to have a dedicated app. What functions should this app perform? What should be the ideal candidate for its use? Why can't the website already present offer the same service? These questions are essential to get a more meaningful picture of the situation.

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Once the answers have been clarified and an app development is actually necessary, it is necessary to analyze some features of the app that could be useful to the user. Since we use smartphone technology, in fact, we can take advantage of services such as GPS , geolocation and the built-in camera that could not be used on a website.

The app, therefore, could make it easier to perform certain tasks than the website, and it could also provide extra features that do not fall within the plan of the application that runs on the browser ... it is, in essence, to understand if this plus is necessary and if you justify the Mobile apps development costs.

5 Advanced Examples of Image Hovering

Hover effects on images (which click when the user hovers the mouse over an HTML element, in many cases an image, and are exhausted when the mouse is then moved) have long been one of the main interaction factors between page and user. But today, with the possibilities offered by modern client-side technologies, Website Designers can really give vent to creativity without limits. In this article we see 5 hovering animations on truly original images. All snippets can be viewed and tested on Code Pen .

1) Distribution in levels

"Levels" are the degrees of depth of an image, useful for breaking down the same image into several different components. Although this functionality is simple to implement with graphic tools, the same cannot be said for HTML , CSS and Javascript . Alvaro Monotoro, however, thanks to an excellent combination of these three languages, has produced an animation that allows, when the user passes the mouse, to highlight a level in a specific image.

The possible combinations are many.

2) CSS3 filters

With the possibilities offered by CSS 3 , many times the presence of Javascript is superfluous. It is necessary, however, to master all the most advanced dynamics, to implement a real replacement. In this snippet we observe a wise use of CSS3 filters that allow to produce very captivating (and different) effects when the mouse is hovered over the images.

3) Slide and Zoom

A combination of incredible CSS 3 effects combined : zoom on the image in partnership with sliding ! The user uses jQuery to make a toggle of the classes necessary for the production of the effect, but the final product can also be obtained through a Vanilla Javascript , keeping HTML and CSS unchanged.

4) Unfold and tooltip

Even in this case we have a combination of two animations different, where the final product is really pleasing, and can be applied to a series of HTML elements defined by the user.

Very minimal HTML layout :

<div class = "pic-container">

    <img src = "http://placehold.it/200x200" class = "pic" />

    <img src = "http://placehold.it/200x200" class = "pic" />

    <img src = "http://placehold.it/200x200" class = "pic" />

    <a class="pic-caption" href="https://twitter.com/_brunoweb">

        Text

    </a>

</ Div>

combined with advanced CSS and zero Javascript.

5) Shifting Reality

In this case we have the opposite factor: a single HTML container , zero CSS and a powerful Javascript for an effect that leaves no room for descriptions. View to believe.

Did you find it interesting?

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What is Brand Awareness and how to improve it?

What is the definition of Brand Awareness and why is this concept important for your company? Find out what it is and how to improve it in a few steps.

Being the first purchase alternative that comes to the mind of a consumer when he needs a product or service is vital for a company's success. For this reason it is necessary to familiarize yourself with the concept of Brand Awareness and learn to exploit its full potential. Let's see immediately what it is.

What is Brand Awareness?

It is difficult to identify a unique term in Italian that identifies and encloses all the messages conveyed by the definition of Brand Awareness . More than with the vague "brand awareness", this concept can be translated more effectively into our language as "the awareness, knowledge or notoriety of a brand within its target audience ".

In the perception of the public, it is very important that a Brand relates to the satisfaction of certain values. Only in this way, in fact, a potential consumer will think about the brand in question when he needs a certain good or service connected to it.

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The concept of Brand Awareness, however, refers "only" to the degree of knowledge that the target audience has of a specific brand and differs, for this reason, from the Brand Reputation , which instead regards the online reputation and, therefore, the qualitative aspect of public consideration.

What is the Aaker pyramid and what is it for?

In marketing there is a tool to measure the reputation of a brand. It's called the pyramid of David Allen Aaker and identifies four different stages:

Absence of knowledge : at the base of the pyramid we find those brands whose existence potential customers have not even the slightest idea.

Minimum knowledge : going up the pyramid, you meet the brands that are recognized by customers, but only in the presence of a question or a stimulus. In this case we speak of "solicitation solicited".

Strong knowledge : even higher are the brands that immediately come to the mind of a potential customer when he thinks about the reference field of the Brand itself.

Top of Mind : the last level of the pyramid, the highest and the least numerous, is the one reserved for the leading brands in the sector.

How to measure and how to improve Brand Awareness

The Aaker pyramid provides a theoretical tool for understanding the level of awareness, knowledge and notoriety of a brand within the target audience.

At a practical level, however, some online tools come to the rescue that allow you to objectively measure Brand Awareness on the web: the most famous and used are Google Analytics (through which you can obtain valuable information on your website, such as the number of visits, traffic sources, conversions and bounce rate) and Facebook Insights (which provides a detailed overview of the web traffic of a given page of the social network).

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To improve Brand Awareness on the web, the starting point is to identify the main keywords for which you want and can appear effectively online. Then, also on the basis of the information obtained from the analysis of the keywords and taking into consideration its target audience, it is important to carry out ad hoc marketing campaigns with the set objective of improving the brand's reputation.

SEO Off Site: meaning and strategies

CRO and e-commerce: how to increase purchases

Up Selling and Cross Selling: what they are and how to make good use of them

Brand Awareness: what it is and how to improve it

How to write a successful business plan

How To Use Your Blog

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Marketing for photographers: tips for promoting your business

Marketing ideas and strategies for photographers useful for promoting their business and attracting new customers.

In this guide dedicated to marketing for photographers we will discover together how to make use of one's experience to promote the business, acquire new customers and thus increase the number of photographic services.

The best marketing strategies for photographers

A good marketing strategy, even in the specific field of professional photography, cannot fail to start from an accurate SWOT analysis that takes into consideration internal strengths and weaknesses and of competitors, opportunities and threats.

Through this analysis it will be possible to have the clearest ideas on one's own area of ​​specialization and identify the value proposition capable of guaranteeing a competitive advantage over competitors.

Specializing in a specific sector is important and can make the difference because, often, offering too many services is like not offering any of them. Being a wedding photographer, in fact, is different from being a concert photographer, just as it is from being a food photographer.

Once you become aware of your specialization, it will then be easier to identify objectives and targets and, thus, define your strategic-operational marketing plan.

Structuring a sales funnel

To see the increase in requests for photo shoots, it is important to pay particular attention to the sales funnel. In fact, correctly applying a funnel marketing strategy for photographers allows you to have a clear and defined working method, as well as to create an archive of useful contacts for future marketing actions and to understand in which phase you convert less.

Create a blog

Choosing the right channels to promote yourself as a photographer on the web is essential. A blog can be an excellent showcase for making your artistic skills manifest by deepening some more technical aspects of the world of photography and making your portfolio public and browsable.

Google My Business and Local SEO

Google , through the Google My Business service, then offers the possibility to create and refine its timesheet so that it can be found more easily in users' geo-localized searches. Also in the specific area of ​​marketing for photographers, supporting Local SEO NYC strategies with Google Ads campaigns is a useful solution.

Take care of social networks

The social network , in the same way, can be very important for a photographer who wants to promote their work on the web, but you need to find the right one based on the objectives, the targets and the specific characteristics of the various platforms.

Instagram , specifically, is a social network based precisely on photographs and, for this reason, represents a privileged promotion channel for professional photographers. In this regard, it is important to take care of the feed to make it professional and attractive and to draw up an editorial plan that allows you to publish the right photos with the right hashtags at the right time, reserving the function of showing the behind the scenes of its services to Stories and IgTv and thus shorten the distances with potential customers.

Do Digital PR

Relationships on social networks are fundamental. For this reason, it is necessary to dedicate time to PR, trying to create a system of alliance and collaboration with other popular personalities within the professional context in which it operates. Similarly, it may prove useful to implement a Referral plan to incentivize its customers to promote the photographer's services.

SEO Copywriting: how to write for the web effectively

With SEO copywriting you can create texts optimized for search engines. Read our guide and find out how to write truly effective web texts.

The SEO Copywriting is the art of writing texts for websites that are attractive both for users and for the search engines , ie they are able to meet the needs and demands of users, but also the requirements imposed by the search engines Research. Writing optimized texts plays a fundamental role in a web marketing plan, because it represents an essential requirement for generating traffic on any site. Let's now discover the basic rules of SEO Copywriting.

5 SEO Copywriting Tips

Before starting the analysis of the most useful tips to improve the performance of your website within the search engines, it must be specified that the subject of SEO Copywriting is constantly evolving. In fact, it depends to an important extent on the algorithms that search engines use to provide answers to users' questions. In particular, Google , that is the most used search engine in the world, updates its algorithms continuously and, therefore, makes the SEO optimization work of a site and its contents more and more complicated .

Create valuable content

The first fundamental rule for SEO Copywriting is to offer its readers original content that brings added value to users. A similar content is a content written well in Italian, with a broad vocabulary relevant to the theme, with the right use of bold, italics and bulleted or numbered lists and, above all, free of slits from other websites.

Use keywords naturally

Filling your own text with keywords is a wrong way of writing for the web because search engines penalize this practice called keyword stuffing . The main keyword for which you want to optimize your text, on the contrary, must be inserted naturally in the text. However, there are rules: it should appear at the beginning, in some paragraphs and towards the end of the text.

Use (well) meta tags

The prudent use of meta tags is one of the main techniques that those who work in the world of SEO Copywriting cannot give up. This is additional information provided specifically to search engines which, in this way, manage to "read" and better understand the content of the text. A wise use of metadata, therefore, can guarantee an important boost to the good positioning of a text and the site where it is hosted. The " Title " and " Description " tags must be consistent with the content of the text to which they refer and should have one or more keywords inside them, always in a natural and relevant way.

Insert useful links

Google likes (and therefore rewards) texts that contain links ( internal and external ). It is not necessary, however, to link in a casual way: it is important, in fact, to refer to pages that are relevant to the content of the text and, above all, it is advisable to avoid linking pages penalized by Google, which could be considered as poor and authoritative sources value.

Trust the experts

The rules to follow for a perfect SEO NYC Copywriting activity are many and keeping constantly updated on the latest news about the Google algorithm is not at all simple. If you want help to organize and write the content of your site in an SEO perspective, do not forget that you can turn to professionals in the sector.

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Which to choose between AdSense and Facebook Ads

If you are wondering what to choose between Google Ads and Facebook Ads here is an article that can be right for you.

Those who want to promote their business on the Internet can choose from several tools available to them, such as the advertising platforms offered by Google and Facebook . In this guide we will understand together the peculiarities of Google Adsense and Facebook Ads and how to make the right choice based on your specific needs.

What are Google Adsense and Facebook Ads

Google Ads, that is the "Big G" advertising tool, allows you to create ads that are shown on relevant Google search results pages and on the network of partner sites. Google Adsense differs from 

Facebook Ads in that it publishes Google Ads ads on individual websites. Google then pays web publishers for user clicks on ads or for ad impressions on their sites, based on the type of ad.

Facebook Ads is Facebook's native platform for the publication of advertisements, in different formats and positions, within the social network of Mark Zuckerberg. In addition to the aforementioned positioning, it is possible to choose the specific objective, the target to "hit" and the creativity of the message, as well as the campaign budget.

Google Adsense vs Facebook Ads: which one to choose

Google and Facebook are nowadays the two main advertising platforms available on the web. For this reason, understanding which to choose can make a difference for a company's business, as well as knowing how to exploit the advantages of each platform and integrate the two solutions. The main differences are concentrated in the target, in the objectives and in the costs.

Facebook Ads does not focus on the content that users are looking for, but on the user himself. The goal of the advertisements on Facebook is to bring together the types of people who could purchase the products / services offered in the future or otherwise support the brand. Facebook advertising generally focuses on building Brand Awareness .

Facebook Ads tends to be cheaper than Google AdSense although it is much more difficult to calculate how much you spend per customer, unless it is exclusively about conversion ads.

Google AdSense

Google AdSense ads are shown to users who are looking for something related to what they are proposing and are aimed at converting a sale. Google Adsense has higher costs than Facebook Ads , but the investment is also more easily calculated because it is possible to accurately evaluate how much you spend compared to what you earn from the people coming from a certain ad. On Facebook, unless it's exclusively conversion ads, it's much more difficult to calculate how much you spend per customer. Facebook Ads, however, as already mentioned, is basically cheaper.

The analysis of the differences between Google Adsense and Facebook Ads related to objectives, targets and costs can give an idea of ​​the platform most useful to a company compared to its specific needs. The advice, however, as already mentioned, is to evaluate the opportunity to integrate the two advertising platforms made available by these two web giants.

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How to write a press release for the media and the public

The basic rules on how to write an effective press release. Easy practical advice to focus on traditional and digital media and the target audience, with an essential PR tool

Find out how to exploit the potential of a PR tool that has been able to cross the different 'eras' of communication. In this article we deepen how to write a press release for the web and beyond, so that it brings added value and visibility to your business and your business.

Writing a press release: how and why?

Is it still important today to know a pre-digital tool like the press release? The answer is yes and it is motivated by the definition of a press release : it is a content designed to inform the media about economic, social, cultural news etc. made by operators in the various sectors.

Structuring a good press release and distributing it correctly therefore helps to promote itself through the means of communication (press, radio, TV, social networks, web etc.) to convey information to its public and potential customers and to increase engagement .

Here are some examples of the context in which the press release is the ideal tool for communicating with the media and audience :

1.       Launch of a new product, or service

2.       Organization of a corporate event, or public

3.       Graphic restyling of the website, or new features

How to write a press release in 5 points

Like advertising content , press releases should also meet some specific rules. Let's see in practice how to create a press release that hits the center, communicating effectively and hitting the target audience. Here are the rules for writing it correctly in 5 steps:

Select the topic , focus on who you are addressing and break down the content into blocks that answer the key questions: what, when, where and why. The answers must be in evidence and positioned in prominent points of the release, improving the user experience of the reader.

Choose the right template : the graphic logo design is not only an accessory that makes the content more pleasant, it is often also functional to the organization of the text. On the net you will find many free resources where you can download different models for press releases.

Write a concise and captivating title : in one line you will have to be able to attract attention and synthesize the content.

Provide the answers in the body of the text : this is where you answer questions that may interest the audience and that you 'sell' your story. Do not forget to close the press release with the date and above all with the contact references for more details: mobile phone, website, social account ...

Find the right distribution channels : this is a key step, because a good press release sent to the wrong audience is doomed to failure. Select local and national contacts who may be involved in the topic; organizes lists divided between traditional media (print, TV, radio) and new media (sites, blogs etc.); find online channels for the publication of press releases.

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