5 tips to get your business idea off the ground

 

The year has just begun and as tradition calls for: new year, new life. How about in 2020 we give ourselves a chance and believe in our ideals?

 You know that project, old dream that you always wanted to work? Why not take it all a little more seriously and start achieving those goals?

Thinking about it, we selected 5 tips for you to start your business. Get your business idea off the ground and start seeing the future rise.

 # 1 - Think positive

 Nothing that starts with bad thoughts can work. If you have a project, the first to believe in it has to be you!

 Think enthusiastically about your business idea, after all when we are going to sell something, we have to believe that.

 # 2 - Business plan

 What is your business idea?

 Start making a business plan with all the necessary information about the project.

 What is your product or service provision: This should be very clear in your business plan, after all it is from there that we will start thinking about the other steps.

 Research competitors: What will your project differentiate from competitors? What do they offer? Is there already what you thought?

 When creating a business, having a differential is fundamental, so take this point into consideration.

 Think of a target audience: Who is your audience? What does he like and how is the best way to please him?

 Knowing who to sell to is fundamental in the formulation of a project, after all consumers are your final profit.

 How to reach your target audience is also important, so don't forget to evaluate points like disclosure, marketing and digital marketing - today everything is on the network.

 # 3 - Investment

 How much will be spent to reach your final goal?

 Is the capital you make available sufficient? And how soon will you get a return?

 Thinking about money is very important when you want to open a business by Abdul Rimaaz, after all, nobody lives only in dreams. Your project involves other people, who also need payments, so put all expenses on the tip of the pencil and see if you can move on.

 Having a good accountant helps a lot! Get in touch and let's talk.

 # 4 - Point

The point, or seat, is another very important pillar for your business. It requires some specifications, which you must meet. For example: sometimes you need a garage for customers, others for many rooms and so on.

 When you have a project you need to think about the place, or, if it is an online business, what tools will you make available. Everything must be thought and calculated, after all, everything has a cost.

 # 5 Formalize

 After all thinking, the “turning reality” part begins.

 Start closing deals, signing contracts, renting rooms, hiring people, all done as planned in the business plan.

 When everything is properly thought out and noted, the chances of something getting out of hand are less. Don't forget to open your company and consult an accountant, he can help you in all the bureaucratic part of your business.

 Now that you've seen that getting the business idea off the ground takes effort, why not start right now?

 Give your projects a chance and believe in you. Perhaps this year will be the milestone of your new professional future. Only depends on you!

Has the pandemic infected social media? Here's how they will evolve in 2021

In 2020, the year that forced us to physical and social distancing, we rediscovered the need for real, empathic and authentic connections.

This is the common denominator of all the trends to watch for brands that want to have a good social media presence in the future.

Let's find out more closely the transformations that Covid-19 has produced and how not to be caught unprepared.

Social Media 2021: Nostalgia, Empathy And The Social Impact Of The Brand

Among the trends that dominate on social networks there is certainly that of " nostalgia marketing ".

Already in vogue for some years, this type of content has found new strength by virtue of the advent of the pandemic, which has completely re-discussed the paradigms of the society in which we find ourselves. This is why brands that want to go along with this trend will be able to leverage the need for users to rethink happier times, at a time when health and economic uncertainty is of considerable concern.

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The almost familiar dimension that links users to their favorite brands on social networks is fundamental in this sense. People are now used to a relationship where communication is no longer one-to-many but almost one-to-one.

It will increasingly be in the ability to be able to build an authentic community, with true relationships, the ability of a brand to stand out from the others, generate positive word of mouth and reach an optimal level of loyalty. In this sense, it will also be very important to know how to manage generations of users who adopt an increasingly socially aware attitude, with a communication that highlights how the brand is committed to producing a positive impact on society.

Trend Halfway Between Play And Irony To Distract Yourself From The Pandemic

Also by virtue of the need to play down an economic, political and social situation that is becoming increasingly complex, users of social networks have made the language of memes their own, privileged over gifs, emojis, moods and other elements that are now obsolete. platforms.

Given that memes can be a double-edged sword, it is essential that the brand is able to protect itself from potentially negative ones, mastering without exaggerating this format if real time marketing opportunities arise, which do not lend themselves to generating controversy.

Still on a playful dimension, video games have become a favorite form of distraction for the user, but also a way to share time with other people at least in virtual form, in the absence of other social pastimes. Video games have increasingly become a central element also in social media, so much so that platforms have been created that favor the content of fans, including for example Twitch. This is a trend that is not destined to stop, but to gain more and more strength.

Posted By :Abdul Rimaaz

Goodbye to Adobe Flash Player. Space for HTML5

 

With the end of 2020 we also witnessed the end of a software that until now had allowed us to enjoy multimedia content on web pages, not only videos and images but even games: we are talking about Adobe Flash Player, now the late software for web animations to which we say goodbye.

The birth (and the end) of adobe flash player

Adobe started Flash Player in the 1990s to be able to play animations, games and videos on web pages. Now that he has been forcibly retired, this content will no longer be visible.

For most users, especially for owners of web pages that mainly used Flash Player, it should not be a problem, however, since in 2017 the date of December 2020 was announced as the one in which the software support would be interrupted. Those who have run for cover by updating their sites today will not even notice this interruption. On the other hand, however, for those who have rested on their laurels and maintained the support for Flash Player within its pages.

But if Flash Player no longer works, how can I view flash content without this program? The solution comes with HTML5 .

What is hmtl5 and what can it do?

It is a new and more powerful version of the Hypertext Markup Language , code now used to write web pages along with other languages ​​such as JavaScript and CSS.

HTML5 has been designed to offer everything you might need on the web. Today the language natively supports features that previously required ad hoc development such as video and audio management, without forgetting the enormous potential achieved with canvases .

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One of the coolest features is that HTML5 is non-proprietary, meaning you don't have to pay royalties to use it. Like any web language, HTML5 is also supported by all platforms that have a browser installed, thus allowing you to use the services offered by this language.

HTML5 is a constantly evolving language and the new version, in addition to offering numerous native features, has improved the understanding with CSS3 and Javascript, leading to an ease of use and performance never achieved before.

Posted By :Abdul Rimaaz

 

How to transmit your Web Designer value to the customer

Let’s presents us with an interesting report regarding the relationship of the freelance web developer and his clients. If the work of Web Designer / Web Developer is in fact a creative and fun art, the relationship with the customer can, at times and in particular situations, become very combative. Payment discrepancies may arise, where the customer can ask the developer to be "flexible" with respect to the previously agreed amount.

Or as often happens, related to the so-called " scope creep"Or an enormous enlargement of the project objective, which basically translates into continuous and repeated changes, in the features, in the layout or in the final purpose, at any point between the beginning and the end of the working relationship, of the project itself .

 All combined with the fact that the customer informs you that you will not be paid for the amount stipulated in the contract as long as all the stages are not covered.

It is therefore important, as a Web Developer , as well as having optimal technical qualities, also being able to show your value and make it stand out .

First of all, it is good to frame the profession of the Web Developer not as an "esoteric" job whose value is completely subjective, but as an important technical job that allows you to increase the value of the customer's brand , through different means of communication. 

This important feature must first be understood by the developer, and then by the customer. In fact, many designers who consider themselves "artists", and as such, often turn out to be misunderstood and underestimated. Web Design is certainly an artistic profession, but above all technical and practical.

In addition, a professional Web Developer should clarify every single aspect of the project before the development of the project begins. There is a Core part , and an Extra part, or as many people like to define, a Core part and a More part. All changes that are not part of the Core are treated as an Extra / More part, and therefore additional tasks. If you have a fault with the machine control unit and take it to the mechanic, the mechanic will repair the control unit.

 If problems with the brakes and tires subsequently arise, the resolution of these malfunctions will not be included in the previous work. The problem with the control unit is our Core, the problems with the brakes and tires are the More. Similarly, in the context of Web development, it is good to define everything that is not part of the main part of the project, which will be treated as an additional modification.

This serves not only the designer, but also the customer, who will have a much clearer overview of the situation. The clarity in the definition phase of the projectit is fundamental for both parties, and is a key factor in every type of job. Sometimes, unfortunately, this key factor is underestimated by both customers and Web Designers themselves.

The quality of the Web Developer should never be questioned. For this reason, I advise all developers to accept only works that their technical skills allow to carry out and constantly update their development background. 

Would you ever go to a surgeon or dentist who uses dated techniques and technologies? I do not believe. In the same way the Website Developer must always guarantee the highest quality, and any discrepancies must only come from modifications or extra additions, or from distortions of objectives, and never from malfunctioning services.

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Are mobile apps needed in small business?

The mobile application (or simply " apps ") are on the market for over ten years, with a gradually increasing popularity. In fact, there are more and more business owners of the so-called " small business " (which we can translate into " small entrepreneurs ") who declare that they need an app dedicated to their services.. This is precisely due to the fact that, given the current popularity of the app, sometimes the customer has the impression that the mere website is not enough. However, in many cases, it became clear that the presence of a dedicated mobile application was not actually necessary. Instead, what was absolutely essential was a truly responsive website with a layout that respects ALL modern standards.

Unfortunately, sometimes the confusion remains. This is why it is important to also know the negative sides of having a dedicated app and be able to explain it to customers.

The problem stems from the fact that large corporations such as Apple and Google have made apps a sort of " symbol of power ", accessible through quality tools such as the iPhone and Samsung Galaxy at the forefront. However, not all users are equipped with the purchasing power of these tools, and a user who uses less powerful devices will necessarily have less memory and less RAM available . This translates into the fact that many users will only use the necessary apps, which in many cases concern "games" and "social networks".

Secondly, the production and maintenance of an app has a cost , which in many cases is not at all irrelevant, especially in the context of small business.

The job of the professional Web Developer lies in understanding the real need of the customer , in this case the small business owner, to have a dedicated app. What functions should this app perform? What should be the ideal candidate for its use? Why can't the website already present offer the same service? These questions are essential to get a more meaningful picture of the situation.

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Once the answers have been clarified and an app development is actually necessary, it is necessary to analyze some features of the app that could be useful to the user. Since we use smartphone technology, in fact, we can take advantage of services such as GPS , geolocation and the built-in camera that could not be used on a website.

The app, therefore, could make it easier to perform certain tasks than the website, and it could also provide extra features that do not fall within the plan of the application that runs on the browser ... it is, in essence, to understand if this plus is necessary and if you justify the Mobile apps development costs.

5 Advanced Examples of Image Hovering

Hover effects on images (which click when the user hovers the mouse over an HTML element, in many cases an image, and are exhausted when the mouse is then moved) have long been one of the main interaction factors between page and user. But today, with the possibilities offered by modern client-side technologies, Website Designers can really give vent to creativity without limits. In this article we see 5 hovering animations on truly original images. All snippets can be viewed and tested on Code Pen .

1) Distribution in levels

"Levels" are the degrees of depth of an image, useful for breaking down the same image into several different components. Although this functionality is simple to implement with graphic tools, the same cannot be said for HTML , CSS and Javascript . Alvaro Monotoro, however, thanks to an excellent combination of these three languages, has produced an animation that allows, when the user passes the mouse, to highlight a level in a specific image.

The possible combinations are many.

2) CSS3 filters

With the possibilities offered by CSS 3 , many times the presence of Javascript is superfluous. It is necessary, however, to master all the most advanced dynamics, to implement a real replacement. In this snippet we observe a wise use of CSS3 filters that allow to produce very captivating (and different) effects when the mouse is hovered over the images.

3) Slide and Zoom

A combination of incredible CSS 3 effects combined : zoom on the image in partnership with sliding ! The user uses jQuery to make a toggle of the classes necessary for the production of the effect, but the final product can also be obtained through a Vanilla Javascript , keeping HTML and CSS unchanged.

4) Unfold and tooltip

Even in this case we have a combination of two animations different, where the final product is really pleasing, and can be applied to a series of HTML elements defined by the user.

Very minimal HTML layout :

<div class = "pic-container">

    <img src = "http://placehold.it/200x200" class = "pic" />

    <img src = "http://placehold.it/200x200" class = "pic" />

    <img src = "http://placehold.it/200x200" class = "pic" />

    <a class="pic-caption" href="https://twitter.com/_brunoweb">

        Text

    </a>

</ Div>

combined with advanced CSS and zero Javascript.

5) Shifting Reality

In this case we have the opposite factor: a single HTML container , zero CSS and a powerful Javascript for an effect that leaves no room for descriptions. View to believe.

Did you find it interesting?

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What is Brand Awareness and how to improve it?

What is the definition of Brand Awareness and why is this concept important for your company? Find out what it is and how to improve it in a few steps.

Being the first purchase alternative that comes to the mind of a consumer when he needs a product or service is vital for a company's success. For this reason it is necessary to familiarize yourself with the concept of Brand Awareness and learn to exploit its full potential. Let's see immediately what it is.

What is Brand Awareness?

It is difficult to identify a unique term in Italian that identifies and encloses all the messages conveyed by the definition of Brand Awareness . More than with the vague "brand awareness", this concept can be translated more effectively into our language as "the awareness, knowledge or notoriety of a brand within its target audience ".

In the perception of the public, it is very important that a Brand relates to the satisfaction of certain values. Only in this way, in fact, a potential consumer will think about the brand in question when he needs a certain good or service connected to it.

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The concept of Brand Awareness, however, refers "only" to the degree of knowledge that the target audience has of a specific brand and differs, for this reason, from the Brand Reputation , which instead regards the online reputation and, therefore, the qualitative aspect of public consideration.

What is the Aaker pyramid and what is it for?

In marketing there is a tool to measure the reputation of a brand. It's called the pyramid of David Allen Aaker and identifies four different stages:

Absence of knowledge : at the base of the pyramid we find those brands whose existence potential customers have not even the slightest idea.

Minimum knowledge : going up the pyramid, you meet the brands that are recognized by customers, but only in the presence of a question or a stimulus. In this case we speak of "solicitation solicited".

Strong knowledge : even higher are the brands that immediately come to the mind of a potential customer when he thinks about the reference field of the Brand itself.

Top of Mind : the last level of the pyramid, the highest and the least numerous, is the one reserved for the leading brands in the sector.

How to measure and how to improve Brand Awareness

The Aaker pyramid provides a theoretical tool for understanding the level of awareness, knowledge and notoriety of a brand within the target audience.

At a practical level, however, some online tools come to the rescue that allow you to objectively measure Brand Awareness on the web: the most famous and used are Google Analytics (through which you can obtain valuable information on your website, such as the number of visits, traffic sources, conversions and bounce rate) and Facebook Insights (which provides a detailed overview of the web traffic of a given page of the social network).

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To improve Brand Awareness on the web, the starting point is to identify the main keywords for which you want and can appear effectively online. Then, also on the basis of the information obtained from the analysis of the keywords and taking into consideration its target audience, it is important to carry out ad hoc marketing campaigns with the set objective of improving the brand's reputation.

SEO Off Site: meaning and strategies

CRO and e-commerce: how to increase purchases

Up Selling and Cross Selling: what they are and how to make good use of them

Brand Awareness: what it is and how to improve it

How to write a successful business plan

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